The Modern Mughal Mentality  

 A Critical Review for American Business Leaders Wishing to Succeed in India and Beyond

The Modern Mughal Mentality by leading business expert Dr. Afshan Hashmi, provides important insight to successful global business practices. Dr. Afshan Hashmi is an accomplished scientific researcher that was drawn into the world of business and economics. Her insights provide a critical understanding of business practices for all business leaders and particularly for those wishing to succeed within the Indian economy. In a conversational and non-technical manner Dr. Hashmi show how The Modern Mughal Mentality tackles business challenges by using the Jugaad Management Principle Business Model, i.e. thinking out of the box, to address today’s difficult business climate. At a time of challenging disruptive global economies the new business insights provided by Dr. Hashmi are even more important to business leaders.  


"Brilliant, and a must-read for everyone!"   — Dr. Vijay Govindarajan, Coxe Distinguished Professor at Tuck School of Business at Dartmouth College & Marvin Bower Fellow at Harvard Business School, The New York Times and Wall Street Journal Best Selling Author

"...Dr. Hashmi's "Jugaad Management Principle" new business model will validate and bring attention to the areas in which you need to make changes to become more successful. ..." Frank Islam, CEO and Chairman,FI Investment Group

The Modern Mughal Mentality transforms hardships and difficulties into success stories by introducing the Jugaad Management Principle Business Model, which can be applied to any business, anywhere.

For the purpose of this book, the term Jugaad will be defined as “obtaining your objectives by maximizing resources through thinking out of the box.” 

Following this new business model will inspire all types of companies around the world, no matter how big or small, to create innovative mentalities, products, and strategies. The Modern Mughal Mentality reveals ways in which companies everywhere can benefit from this new business model. 

It also reveals ways in which western companies can learn to be successful in India.  Executives of multi-national corporations, government officials, and even American and global small business owners who have no plans to do business in India will benefit from the innovative and revolutionary approach to maximizing resources that The Modern Mughal Mentality delivers.

Multi-sector success stories illustrate the various components of the Jugaad Management Principle Business Model. Specific questions in the “Modern Mughal Mentality Exercises” at the end will guide the reader through putting the Jugaad Management Principle Business Model to work for their business.

Implementing the model can lead to increased profit, maximized resources, and a more efficient way of dealing with today’s turbulent economy. The Modern Mughal Mentality also identifies international opportunities in various industries – providing practical solutions to take the guesswork out of the equation.

The Modern Mughal Mentality’s four chapters reveal how the same mentality, which has enabled India to enjoy economic success in today’s turbulent times can radically transform any business. The Jugaad Management Principle Business Model can be used to maximize resources and increase profitability in many sectors.  Success stories, important lessons to remember, and opportunities for growth in both India and around the world are given. The “Modern Mughal Mentality Exercises” at the end leads the reader to think creatively and use The Modern Mughal Mentality to create innovative and cost-effective solutions to problems on their own. Regardless of where the reader lives, or what type of business they run, they will be able to improve their bottom line by implementing these changes.

The 9 Unique Features of The Modern Mughal Mentality: New Strategies to Succeed in India and the Global Marketplace: 

TheModern Mughal Mentality for the first time ever links Mughal Dynasty with Jugaad.

  1. TheModern Mughal Mentality introduces a new model, the “Jugaad Management Principle Business Model” that illustrates an innovative theory proving that Creative Improvisation, Frugal Innovation, and Reverse Innovation can be part of Jugaad  through Systematic Innovation alone.
  2. For the purpose of our business model ‘systematic innovation,’ inspired by the Jugaad mentality can be further divided into seven key concepts:
  • Creative Improvisation
  • Glocalization
  • Competitive Advantage
  • Reverse Outsourcing
  • Acquisitions
  • Frugal Innovation
  • Reverse Innovation
  1. The examples provided in the above mention 7 key concepts defining the secrets to using Jugaad successfully, showing that it has an organized system, background, and process attached while being developed.
  2. The Modern Mughal Mentality teaches business people of all stripes how to transform hardships and difficulties with strategic examples and steps to take.
  3. The Modern Mughal Mentality identifies and explains seven key practices of highly effective Indian businesses that can be implemented by anyone, anywhere for optimal results.
  4. The Modern Mughal Mentality uses the “Jugaad Management Principle Business Model” to showcase successful businesses in both India and around the globe.
  5. The Modern Mughal Mentality includesinspirational success stories in both India and around the globe, as well as future opportunities.
  6. Modern Mughal Mentality Exercises are included to help readers practice the concepts taught in the book.

Quotes from the Book


“...The success of McDonald's in India can be attributed to its adaptation of the Indian menu or glocalization.


Realizing that an alternative to beef and pork was necessary, McDonald's accepted the challenge and created the McAloo Tikki Burger known as McAloo Tikki(TM) especially for the Indian vegetarian customers...” - The Modern Mughal Mentality


"...Tata's U.S. companies provides nearly 19,000 jobs in the U.S. Since Tata group generated many jobs in America as well as internationally, the Tata group is a very good example of Jugaad-inspired reverse outsourcing." -The Modern Mughal Mentality


"...So to attach Bollywood film personalities Lara Dutta and Kunal Kapoor with the Pizza Hut “Stories Happen” campaign was a very smart business strategy by the company. ..."- The Modern Mughal Mentality


"...Levi's Denizen brand jeans sell for about 40% less than premium Levi’s brand jeans and are available in U.S. Target stores.  This example depicts that the Levi Strauss & Co. maximized their resources with what they had by launching a cost-effective new product and obtained their objectives by maximizing resources through thinking out of the box: Jugaad-inspired Reverse Innovation." - The Modern Mughal Mentality




"...The Prime Minister Narendra Modi 's government embodies this sense of confidence. If  ‘Jugaad' ’ helped spawn such confidence, we must thank the discipline of Make Do. ‘Make in India’ is a refreshing declaration of a new age centered on innovation... This is the new paradigm born from Jugaad. It is all about innovation..." -Foreword of " The Modern Mughal Mentality " byRon Somers, Founder and CEO of India First Group, LLC (, and former President of US - India Business Council (USIBC)

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